GADGETS

Tuesday, February 21, 2006

Apple cuts iPod Shuffle price










Apple Computer Inc. on Tuesday cut the price of its cheapest digital music player, the iPod Shuffle, and launched a smaller-capacity version of its mid-priced iPod Nano.

The move by Apple, which has 70 percent of the U.S. digital music player market, is aimed at further consolidating a market that it leads, Apple executives said. The company also said it has now sold 12 million videos on its iTunes online store.

Cupertino, California,-based Apple said the 512-megabyte Shuffle will now sell for $69, down from $99 previously. The 1-gigabyte model will sell for $99, down from $129.

The 512-megabyte version holds about 120 songs. The new 1-gigabyte Nano, the sleek iPod model that won rave reviews from critics and consumers when it was introduced last September, was priced at $149.

The 2-gigabyte Nano sells for $199 and holds about 500 songs; a 4-gigabyte model sells for $249.

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